Hi there!
At CTRL PR I help brands communicate with purpose –
not just to be seen, but to be understood.
In a world full of noise, I focus on clarity, consistency and connection.
My work covers brand strategy, content creation, PR coaching and crisis support – always rooted in long-term thinking. Because strong communication doesn’t chase attention. It builds trust.
// Irma Stenson
CEO, CTRL PR
MY PARTNERS
GinaTricot
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Bubbleroom
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Glacial
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IvyRevel
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Chiquelle
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MadLady
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iDeal Of Sweden
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Carl Edmond
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Lyko
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Richmond & Finch
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VOLVO Bildeve
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Sundsvalls Kommun
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Agium
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Kundo
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Freedude
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Studentresor.se
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Jönfalks Måleri & Interiör
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GinaTricot • Bubbleroom • Glacial • IvyRevel • Chiquelle • MadLady • iDeal Of Sweden • Carl Edmond • Lyko • Richmond & Finch • VOLVO Bildeve • Sundsvalls Kommun • Agium • Kundo • Freedude • Studentresor.se • Jönfalks Måleri & Interiör •
What I can do for you!
CTRL PR mixes strategy, creativity and clear messaging. Always based on where your brand is right now and where you want to take it.
From big picture positioning to everyday content and when things go sideways, I’m here to help you communicate with purpose.
Wondering what that could look like for you or what it might cost? Let’s talk!
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I’ll take a close look at your brand and where you want to go.
From there I help you find the tone, message and direction so your communication truly reflects what you stand for.
For me it’s about creating something that feels real for you and your brand, not just being visible for the sake of it.
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I create content that looks good and makes sense for the people you want to reach.
Whether it’s visuals, captions or full campaigns, I help you communicate clearly and consistently.
It’s not just about showing up, it’s about showing up right
because honestly, that is how you get people to care.
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Sometimes you just need a second point of view.
I offer 1:1 strategy sessions or team workshops where we can go through your current communication, figure out what is working, clarify your message and brainstorm new ways to reach your audience.
No pressure at all, just honest input, fresh ideas and practical steps you can actually use.
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Things do not always go as planned, and when they don’t you need someone who can step in quickly.
I offer support in tricky moments, helping you communicate calmly and clearly when the pressure is high.
Contact me!
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Whatever it is, the way you tell your story online can make all the difference.
So leave me a message and I’ll get back to you ASAP!
So, CTRL Room is not a course or a community, it is an ongoing partnership where I step in as part of your team. I only work with a few clients at a time so you get my full focus and priority. You get support with things like brand strategy, social media, content creation, PR coaching and crisis communication, plus fast and honest input whenever needed. Think of me as your external partner, here to bring clarity and CTRL into your communication, 24/7
By the way, did you know I also run a blog?
It’s where I unpack what’s going on in the world and what it means for brands. From wild PR moments and unexpected campaigns to subtle shifts in how we connect, I dive into the psychology, spot the patterns and the trends!
Free blogs give you common information. CTRL PR gives you sharp trends, brand psychology & tactical PR moves. Think of it as your private vault to stay ahead, forever. Pay once. Take CTRL forever.